Privacy Policy

1. Who we are

AltenUp (“we”, “us”, or “our”) is the data controller for the personal data collected through the AltenUp website and related services. If you have questions about this policy or how we handle your data, contact us at the details on our Contact page.

2. What personal data we collect

We collect only the data we need to provide and improve the service. This may include:

• Account data: name, email address, and password hash (we never store your plain-text password).
• Profile data: billing country, purchase history, and saved preferences.
• Device and usage data: IP address, browser type, operating system, pages viewed, and interactions with the site.
• Support data: messages you send to customer support and any attachments.
• Payment data: We do not collect or store full card details. Payments are processed by our reseller and Merchant of Record, Paddle.com.

3. How we use your data

• To create and manage your account and authenticate you.
• To process purchases, deliver digital downloads, and provide customer support.
• To keep the site secure and prevent fraud.
• To understand how the service is used and to improve features.
• To send service-related emails such as order confirmations and password resets.
• Where you have opted in, to send marketing emails about new products and offers.

4. Legal basis for processing

We process personal data on the following legal bases:

• Contract performance: to provide the products and services you purchase.
• Legitimate interests: to keep the service secure, prevent fraud, and improve the platform.
• Consent: for marketing emails and non-essential cookies. You can withdraw consent at any time.
• Legal obligation: to comply with tax, accounting, and regulatory requirements.

5. Who we share data with

We share data only where necessary:

• Paddle.com: our online reseller and Merchant of Record, for payment processing, subscription management, tax compliance, and invoicing.
• Service providers: hosting, analytics, email delivery, and customer support tools that process data on our behalf under strict confidentiality.
• Professional advisers: legal and accounting professionals, when required.
• Authorities: when required by law or to protect our rights and users.

6. International transfers

Some of our service providers operate outside the UK and EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your privacy rights.

7. Data retention

We keep your personal data for as long as necessary to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymise it securely.

8. Your rights

Depending on your location, you may have the right to access, correct, delete, restrict, or object to the processing of your personal data, and to receive your data in a portable format. You may also withdraw consent at any time. To exercise your rights, contact us through the details on our Contact page. We aim to respond within one month.

If you are in the UK or EEA, you also have the right to complain to your local supervisory authority.

9. Security

We use appropriate technical and organisational measures to protect your data, including encryption in transit, access controls, and regular security reviews. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Cookies

We use essential cookies to keep you signed in and maintain your cart. Where you consent, we also use analytics cookies to understand how visitors use the site. You can manage your cookie preferences through your browser settings.

11. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the “Last updated” date. Continued use of the service after changes means you accept the revised policy.